Data Product Design Research UX

How AI is Shaping Product Design and UX

AI, not exactly a new subject. But hey, it’s popping up more frequently in design, with more and more designers utilising a number of tools out there.

AI tools can spot patterns in how users interact with your product.

It can answer questions like:

  • Are people dropping off halfway through your form? Maybe AI-powered autofill can help.
  • Is the navigation too awkward? AI can show where users are getting stuck.
  • Are chatbots feeling a bit stiff? AI can use sentiment analysis to make them sound more human and less robotic.

AI can simplify onboarding, highlight tricky parts of the sales funnel, and even suggest solutions before anyone notices a problem. It’s like having an extra team of analysis overseeing everything.

One of the best moves? AI can speed up testing and iteration. Think AI heatmaps to pinpoint where people are focusing or predictive models that help you zero in on tweaks that’ll have the biggest impact. See Attention Insight

In terms of AI’s use for a designer on the tools, check out this list of Figma plugins that utilise AI

Here are some of the top AI-powered Figma plugins you can try out to enhance your design workflow:

  • Remove BG
    AI-powered background removal for images in seconds.
  • Rightify AI
    Leverage the power of AI to seamlessly mirror and translate your designs into Right-to-Left (RTL) languages.
  • UI Faces – Free AI avatars
    A growing library of free, AI-generated, high-resolution avatars for design mockups.
  • Mockup Plugin
    Just select a device, choose a frame, and your design appear on the screen.
  • Autoflow
    Automatically create flow diagrams and user paths using AI.
  • Figma GPT
    Integrate ChatGPT into Figma for design suggestions, copywriting, and more.
  • Iconify
    All open source icon sets in one plugin with AI-suggested options.
  • AI Image Upscaler
    This plugin uses AI to upscale up to 8X the original resolution
  • Supa Palette
    Tool for generating, refining, and managing color palettes effortlessly

Want to dig deeper?

Check these out:

At the end of the day, AI isn’t here to replace creativity—it’s here to give you the tools to work smarter and faster.

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